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Trademark

Whether a business is large or small, its trademarks are some of its most valuable assets. After all, customers associate trademarks with the high-quality products or services a business offers. Saunders & Silverstein offers a full range of trademark law services, from preliminary search through registration and beyond, including:

  • Trademark search and clearance
  • Filing and prosecution of domestic and international trademark applications
  • Trademark Office Action responses
  • Trademark portfolio management
  • Trademark Trial and Appeal Board proceedings (Oppositions and Cancellations)
  • Trademark infringement litigation
  • Cease & desist letters
  • Coexistence and consent agreements
  • Trademark policing and watch services
  • Trademark licensing agreements
  • General trademark strategy and counsel

TRADEMARK SEARCH AND CLEARANCE

Before our clients select and invest resources into a trademark, we make certain they understand the potential risks posed by the use of similar marks by other parties. Saunders & Silverstein manages the trademark clearance process for our clients, from performing a search of proposed trademarks to advising regarding the trademarks’ availability for use and registration in the United States.

To efficiently manage the clearance process for larger portfolios, we give our clients the option to use our custom-built clearance management software.

DOMESTIC AND INTERNATIONAL TRADEMARK REGISTRATION

Since our inception, we have dedicated ourselves to establishing the most effective and efficient practices in the registration of trademarks with the United States Patent & Trademark Office and foreign jurisdictions. We work with our clients to establish the ideal filing strategy, and we adeptly execute this strategy while keeping our clients regularly informed as we shepherd their applications through to registration.

For our clients seeking trademark registration outside the United States, we have established a deep and reliable network of foreign firms throughout the world. We help determine the most appropriate territories for registration, and leverage this network to quickly and efficiently execute the filing strategy.

Because we understand that our clients want to reliably and appropriately budget for legal services, we are pleased to offer many of our trademark registration services on a fixed-price basis.

TRADEMARK PORTFOLIO MANAGEMENT

Saunders & Silverstein maintains and manages trademark portfolios of all sizes. We ensure filings are timely and accurate, that deadlines are met, and we keep our clients informed of any events that require their attention or action. We engage in periodic review of our clients’ portfolios and consult with them regarding any necessary changes or additions that might strengthen their position.

TRADEMARK TRIAL AND APPEAL BOARD

Enforcing trademark rights often involves taking action to oppose registration of similar marks by third parties or seeking to cancel existing third-party trademark registrations. We have extensive experience prosecuting and defending opposition and cancellation proceedings before the Trademark Trial and Appeal Board (TTAB).

Representative Matters

  • Conducted US and international trademark clearance for international athletic apparel company.
  • Counseled state university system on trademark application and enforcement strategy.
  • Conducted on-site trademark audit for international confectionery and snack food company.
  • Advised foreign law firms regarding US trademark filing strategies for their clients.
  • Successfully represented numerous clients in trademark Oppositions and Cancellations before the Trademark Trial and Appeal Board (TTAB).
  • Advised Japanese video game manufacturer on US trademark clearance and registration programs.

WHAT OUR CLIENTS ARE SAYING

“As a large, publicly traded company, we are always looking to provide the best service to our shareholders at the least cost. Saunders & Silverstein fits that mandate for our intellectual property needs.”

William Morris

Trademark Counsel, Hershey Chocolate & Confectionery Corporation

“As a large, publicly traded company, we are always looking to provide the best service to our shareholders at the least cost. Saunders & Silverstein fits that mandate for our intellectual property needs.”

William Morris

Trademark Counsel, Hershey Chocolate & Confectionery Corporation

Saunders & Silverstein